Cat Scourfield and Thuy Laurie Tang have been friends for over 20 years, working, creating and partying together and that is pretty much the origin story of Nooki!
With a love of pattern, sparkle (magpies springs to mind..) and generally just wanting something a little different, each season we work together from a starting point of vintage finds, prints, patterns and a general idea of things we love and want to wear personally. Over time we have discovered that if you don’t love it, then you can’t sell it!
We have long term partners who we have worked with for as long as we have been together as work wives, ensuring our factories maintain the standards and ethics we value, all kept in shape by the forceful Diane, our head of tech,.
With our accessories, choice and fun is key, whilst our clothing ranges from casual comfort to full on luxe partywear. Our wardrobes can swing wildly between the two and we believe so can our customers.
We have a very loyal customer base who keep coming back and are always happy to welcome more Nooki brand champions, particularly locally in NW London where you can always find a Nooki accessory or outfit on the school run.
Our shop in the eclectic Kensal Rise opened in April 2016 and we can often be found annoying our store manager by rearranging the whole display..AGAIN!
You can also find us in many UK boutiques, along with our partner sites: Trouva, Wolf and Badger, Lyst, Zalando and Love The Sales.
We are a small team but we would say that we are perfectly formed.