When I was younger, I never really minded having my photo taken—mainly because it would take months to develop the film, and you could just tear up any truly embarrassing shots! Posing wasn’t something we ever thought about much back then…
One of the biggest challenges for a small business today is staying visible on social media—especially when it comes to navigating the ever-changing Instagram algorithm. For us, Instagram is where we connect most directly with our customers. It’s also where we all tend to scroll away a spare hour in the evening, so it feels like a natural place to share more of ourselves.
We’ve been on Instagram from the beginning, but we’ve definitely been a bit slower to fully embrace it. That’s partly down to our own confidence—or lack of it—in front of the camera (hard to believe if you know us, we know!). But more than that, we've always been cautious about coming across as inauthentic. We can talk endlessly about Nooki in person, but put a camera in front of us and suddenly even the most heartfelt bits can sound a little rehearsed.
What we love most about the Instagrammers we follow is their mix of humour, personality, and passion. Whether it's the latest must-have leopard print or a miracle supplement, we buy in because it feels real, relatable—and fun.
Yes, we do use advertising to promote our products, but what really brings the brand to life is showing how we wear and style Nooki day-to-day. At least once a week, two of us turn up in the same outfit styled completely differently—and the same goes for the rest of the team. It's rare to spot a Nooki-free zone at HQ!
As we keep learning and evolving on social media, we’ll be sharing more of the real behind-the-scenes chaos at Nooki—not just the polished grid. It’s in those unfiltered moments that we feel most creative, so stick with us and enjoy the outtakes.
The wait is over.....The Nooki AW26 Collection Has Landed
New In — In-Store & Online Now
True to the Nooki ethos, this is Luxe Casual at its best: designed by women, for women, with comfort and glamour treated as equally non-negotiable. Rich textures, easy layering and that quietly polished finish we're known for — this is the autumn winter collection built for real life, not just the rail.
Here's where to start.
At Nooki, we believe fashion should be about more than just looking good—it’s about feeling good too. Our ethos has always been simple yet powerful: designed by women, for women. This commitment is at the heart of everything we do, from the styles we create to the way we run our business.
As the autumn and winter months approach, it’s time to refresh your wardrobe with the key colours of the AW24 season. From rich earth tones to luxe jewel shades, this season is all about embracing depth, texture, and warmth in your style. Here at Nooki Design, we’ve curated our AW24 collection with the most on-trend hues that will elevate your wardrobe and keep you looking effortlessly chic all season long.
1. Mink: The New Neutral
Mink is emerging as the it colour of the season, offering a soft and sophisticated alternative to traditional neutrals like beige or camel. Perfect for layering and versatile enough to style with almost anything in your wardrobe, mink adds an understated elegance to any look.
Must-Have: Freebird Gilet in MinkOur bestselling Freebird Gilet is back in this gorgeous neutral, making it the perfect layering piece for your autumn outfits. Style it over chunky knits or dresses for that effortlessly luxe, boho look.
2. Navy: Timeless and Cool
Navy continues to be a staple for AW24, but this season, it takes on a more dynamic role, offering a cooler, more refined alternative to black. Whether dressed up or down, navy is a timeless choice that flatters every skin tone and makes a subtle statement.
Must-Have: Tori Cargo Trousers in NavyOur soft velour Tori Cargo Trousers in Navy are perfect for achieving that laid-back yet chic look. Pair with the Ava Velvet Blouse for a stylish Luxe Casual outfit.
3. Emerald Green: Jewel-Toned Glam
This rich, opulent shade is making waves in the fashion world for AW24. Emerald Green evokes feelings of luxury and sophistication, and it’s perfect for those festive winter parties or adding a pop of colour to your daytime looks.
Must-Have: Audrey Sequin Top in EmeraldFor a touch of glamour, the Audrey Sequin Top is a showstopper. Pair it with jeans or a sleek skirt for the ultimate party look.
4. Mustard: A Pop of Fun
Bright, bold, and warm, mustard adds a playful pop of colour to the typically muted tones of the season. This earthy yellow hue brightens up grey autumn days and works beautifully as both a statement piece and an accent colour.
Must-Have: Edelweiss Gilet in MustardMake a statement this season with the Edelweiss Gilet in Mustard. It’s the perfect layering piece to throw over a simple jumper and add a fun splash of colour to your winter wardrobe.
5. Rich Reds: Passionate and Bold
Whether it’s deep burgundy or vibrant scarlet, rich red tones are a key trend for AW24. These hues evoke warmth and passion, perfect for both casual and dressier occasions.
Must-Have: Meleka Sequin Skirt in Striking RedOur Meleka Sequin Skirt in Striking Red is perfect for holiday parties or glamorous evenings out. Pair it with a simple black sweater or the Edelweiss Gilet for a look that’s equal parts sexy and sophisticated.
6. Teal: Luxurious and Versatile
Teal combines the richness of blue with the earthiness of green, creating a deeply luxurious colour that works well for both casual and formal occasions. It’s ideal for those who want to make a statement without being too bold.
Must-Have: Ava Velvet Blouse in TealOur Ava Velvet Blouse in Teal is perfect for adding a touch of elegance to your wardrobe. Pair it with the Tori Cargo Trousers or sleek black trousers for a polished Luxe Casual look.
7. Classic Black: Forever Chic
You can never go wrong with black, and this season it’s all about adding texture and detail to your black staples. Sequins, faux fur, and luxurious fabrics elevate this timeless colour to new levels of sophistication.
Must-Have: Mercer Sequin Top in Striking BlackFor the ultimate chic statement, the Mercer Sequin Top in Black is your go-to piece this season. Pair it with trousers or jeans for a glamorous evening look that’s easy to wear but hard to forget.
This season’s AW24 collection at Nooki Design is all about embracing these key colours and incorporating them into your wardrobe in fun and versatile ways. Whether you're layering up with our Gilets, adding a pop of colour with a statement piece, or opting for classic black with a twist, our collection is designed to keep you stylish and cosy through the colder months.
Ready to Shop the Colours of AW24?Check out the full AW24 collection and start building your winter wardrobe now. Shop the latest pieces here.
Happy shopping,The Nooki Team
