The story begins in 2013, when the MCC group - cashmere specialist for more than 20 years - seizes an obsession: to shake the cashmere codes.
At the head of this project, Caroline, an accomplished working mum, passionate about this noble fabric. Inspired by her everyday life, she imagines a resolutely modern and up-to-date line. Influenced by the overflowing energy of today's women, Caroline creates a multi-faceted collection where cashmere becomes more fun, more seductive, more colorful. Anxious to offer a unique and timeless cashmere, she imagines in her Parisian showroom, a sweet and sparkling universe, which adapts to each Absolut Cashmere woman.
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